DaimlerChrysler has announced a BEE deal. They are quite insistent that it is going to be broad-based. Their website provides a succinct analysis of the whole deal.
The thing that I love about this deal is that they have involved a bunch of prominent celebrities including former Miss South Africa Basetsana Kumalo, pop star Yvonne Chaka Chaka and former talk-show host Felicia Mabuza-Suttle. This is a clever move - make really attractive people (although I reserve judgment on Felicia, I actually thought she was has-beened and went back to the States), your shareholders. Great brand building indeed.
Yvonne Chaka Chaka, front, and Basetsana Kumalo, with Lot Ndlovu of Nedbank, Dr Hansgeorg Nefer of DaimlerChrysler and Roy McAllister (source - The Sunday Times).
As a footnote written twenty years later, I detested Maboozer Subtle. She was an arrogant, opinionated whatever.
I would look at this deal now and think - don't do it. It'll damage your brand more than you can imagine.
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